Masterclass: Take your business to the next level
Posted by Jun03, 2013 Comments
Like Eddie McGuire last week, I too have obviously made a mistake! A big mistake. And I want to have a go at fixing it. So perhaps you’ll give me two minutes of your time to allow me to do this. If so, please read on…
Q1. Are you working hard but still not seeing the results (settlements) you deserve?
Q2. Are you sick of prospects wasting your time and shopping you for rate?
Q3. Are you struggling to work out how to generate more leads?
If you answered yes to any of the above questions, I have failed you because about a week ago I wrote a blog about a masterclass I want to run. So far not one person has registered any interest! There may be only two reasons for this 1. I’m trying to sell something no one wants to buy 2. I failed to communicate it effectively. I think it’s the latter but time will tell.
There are only two systems that a broker needs to master to become successful 1. lead generation and 2. sales system.
Typically, lead generation systems are focused on maximising the amount of repeat and referred business (plus maybe some other marketing activities). There are many systems you can implement to maximise repeat and referred business – particularly referrals. The key is that they are “systems” and they work automatically to provide you with a steady stream of leads.
The sales system should automate the sales process. There are things you should and can do that automatically build trust before you meet with a client. When you eventually meet face-to-face, there’s a system for building trust within one hour so that prospects say “yes” before you’ve even pitched your solution (i.e. lender and rate). If you get this system implemented in your business, it will save you masses of time and you’ll make heaps more money and never have a prospect waste your time again.
If you answered yes to any of the 3 questions above, I’d almost bet my house that you don’t have a satisfactory sales or lead generation system and its costing you business!
Don’t take my word for it. I have ran this masterclass for some brokers previously and this is what they said:
Alycia Inglis from Inglis&Rock said: “The sales process masterclass has benefited me significantly with immediate results, it completely overhauled my current process making me more efficient. It is a detailed process which has helped me assist clients more accurately/deeply, identify and meet their needs. All the additional resources Stuart provides have been invaluable, and every step has been trialled and refined already by Stuart, meaning you benefit from his direct experience. Well worth it.”
Glenn Ruthven from Seven Point Finance said: “Stuart has transformed our mortgage broking business with an intense sales process masterclass. He identified shortcomings in our current process, provided solutions and then assisted the team to implement the changes required to improve the process. Results have been impressive, we now only engage those clients who are low maintenance and high return to our business. Having engaged someone outside the business with specific industry experience has helped to refine our process and improve our profitability significantly. Stuart’s guidance has not only helped the bottom line, the improvement in staff morale has been amazing. An improved system has helped sharpen their focus and has made for a more enjoyable working environment.”
So if you are interested, click here to register your interest in attending the masterclass (there are 3 levels of tickets). If there is enough interest registered by 10 June, the masterclass will go ahead. Over to you.
Leave any feedback, comments or questions below.
