Improving your results is simple… deceptively simple!

I was reading a blog last night from one of the best thinkers of our time – Seth Godin. The short blog is about achieving results and changing behaviours – click here to read it.  Essentially, Seth is suggesting that you do not need to do one or two magnificent things each year but rather do the same simple tasks each day which you know work – like calling 2 to 3 past clients. Bestselling author, Jim Collins refers to this as the “20 mile march” because you need to take one step each day. Some days you might not see results. But after a year of taking one step each day, the results will be obvious. As Jim Collins says “the true signature of mediocrity is terrible inconsistency”.

Southwest Airlines (US domestic airline) is renowned for its culture, profits and long-time success. It’s ‘profit statement’ (i.e. a statement of how they make money) is simply “wheels up”. When the aeroplane’s wheels are up, they are making money and when they are down, they aren’t. Simple! Everyone understands it and works towards it. A mortgage broker’s profit statement is “talking to clients”. When you are talking to clients I bet you are making money (because when you talk you develop relationships, trust and look for opportunities). Talking to a lender, filling out an app, doing paperwork doesn’t make you any more money than you have already made.

So, what is the one thing that you should do each and every day that makes you more money? I suggest doing it for 3 hours per day (broken into two 90 minute sessions). Do that for 6 months and I’ll bet you’ll make heaps more money. But do you have the discipline??? Many don’t.