Getting more clients to say yes to your emails

Posted by Aug23, 2016 Comments Comments Off
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I believe that you should spend almost as much time on an email’s subject line as you do on writing the actual email itself. The strength of an email’s subject line will determine if it gets read and opened. It’s the first thing the client will read and sets the tone for the rest of the communication.

Imagine receiving positive responses to all emails you send out. A good subject line can dramatically increase your effectiveness i.e. less/no questions and more clients saying yes.

Subject lines are just as important for emails that you reply to as new emails. Most people simply reply to emails and don’t consider changing the subject line.

Some ideas for good subject lines include:

  • Ask a question e.g. Are you confident that you have the right loan structure?
  • Describe what action you want them to take e.g. Can you please confirm that you are happy to proceed as I have recommended?
  • Tell them that they need to do something e.g. Please sign the attached page and email back to me – shouldn’t take more than one minute
  • If you only need one minute, tell them – Please confirm: it won’t take you more than 1 minute to deal with this email
  • Don’t be worried about long subject lines – nothing says they have to be short – both short and long subject lines work
  • Make it stand out e.g. Here is a summary of the 5 important items we discussed today’s meeting

Boring email subject lines just don’t work anymore. Especially when people get 100’s of emails per day.

Have a go at changing your email subject lines and you’ll be pleasantly surprised with the result. They make a big difference.

 

 

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