Generating short term profit is often at odds with creating long term value

Posted by Jun27, 2018 Comments Comments Off on Generating short term profit is often at odds with creating long term value
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In the video below I discuss how chasing short term profit often destroys long term value. A better approach is to focus your energies on driving long term value in your business. This might mean not trying to convert some prospects – especially rate shoppers. I share a story about one of my clients, the approach I took a few years ago which has translated into massive value. This video might serve as a quick reminder of the power of focusing on the right clients. Enjoy!

 

 

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