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Lazy brokers fail because they fail to…

Posted by Jun15, 2016 Comments Comments Off
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How many hours per year do you spend on trying to win new business and generate more leads? It is not unusual for a broker to spend over 2,000 hours per year on these activities.

How many hours per year do you spend on training? Most brokers would spend less than 10 hours per year – that a measly 0.5%!

Imagine what would happen if you did 10 times more training… i.e. increased your training time to 100 hours per year (that is only 2 hours per week or 5%)! You can learn a hell of a lot in 100 hours.

How much more productive and effective do you think you’ll be? I think you’ll easily increase your settlements by $2 million per month – easily. That makes you an extra $140k in upfront’s which is a tremendous return on the investment. But that’s not where the true value of training lies because you have taught yourself to fish. If you can train yourself well enough to maintain this increase in settlements for the next 10 years, the value of the extra trail and upfront commission is over $2 million!

So you have spent 1,000 hours on training over 10 years and you have generated $2 million in revenue – that’s an hourly return of $2,000 per hour. Pretty good hey?

There’s no other investment that I know of that provides a higher return than training.

Do more. If you want to become a great broker you have to put in the work.

Take 10 minutes now and write out a training calendar for the next 12 months. Book a training course. Download an audio.

{Andrew Krauksts has just released some free training and this is a good place to start. This training specifically covers brand new Facebook features, strategies and marketing funnels he has been using that allow him to generate 20+ Home Loan enquiries every month. Within this four-part online video training series, he’ll teach a 3 Step System to generating an abundance of leads. The training is MFAA and FBAA approved for 2 Hours CPD as well… brokers that register, on completion of this training, get sent the specific codes for this training.

Please sign up for this valuable training if you’re interested in learning more.}

 

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The art of doubling your settlements with less work

Posted by May23, 2016 Comments Comments Off
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I believe that almost every broker in Australia could double their settlements without working anymore hours. I know. It sounds like a big statement doesn’t it? But read on because I’m going to give you some practical examples.

Before I get to the practical examples, it’s important that you understand that there are three steps to changing any belief about what’s possible. Firstly, you have to hear about it. Then you have to see it. Then you have to do it yourself. Let me try and change your belief by sharing a story…

In 2006, I settled $74,507,446. I had a super-busy year and I thought that I had reached my limit/capacity. However, I continued to focus on refining my systems and in 2007 I settled $108,137,551 – a whopping 45% increase! The only reason this happened is because I left room for the possibility that it was doable and I asked myself every day “what does the perfect day of a broker that settles more than $100 million per year look like?” I didn’t want to work harder. I focused on working smarter. The top broker in Australia settled over $300 million last year. Ask yourself: “what does he do differently from minute to minute compared to you?” Ask yourself that every day before you start work. That is exactly what I’d be doing if I as still writing loans today… and given I settled $108m p.a. about 9 years ago, I’d like to think I could write over $200m+ today!

There are 168 hours in every week

A 50 hour working week equates to 3,000 minutes. The trick is to make every one of these minutes’ count. The trick is not to work more. The trick is to get more done in the same amount of time. To do this you need to each of the following three things:

  • Systemise everything in your business using technology, videos (instead of written procedure manuals – videos are far easier to make) and checklists. Aim to get things so systemised that anyone could walk into your business and run it.
  • Automate as much as possible but not everything. Technology can help greatly with automation. Always ask yourself “how can I never have to do this task again”. However, clients typically like some personalised contact so don’t automate everything.
  • Delegate every single task that you do that does not make money. Value your time. If you want to settle over $100 million p.a., your time is worth $250 per hour. So each and every hour you need to be doing something that has the capacity to generate more than $250 per hour. If you are not there yet, set yourself a goal e.g. by Dec 2016 I will not be doing anything that I can outsource for less than $250 p/hr.

Don’t try and change everything all at once. The trick is to aim for consistent and regular (daily) improvements. It’s better to improve one thing each day by 1% than only improving one thing by 100%. I’m still working on our systems and processes.

There are two systems that you must nail

There are two systems that will make you the most amount of money; your sales system and your marketing system. The role of your sales system is to convert a prospect into a client with as little of your time as possible – aim for 2 hours or less. The role of your marketing system is to ensure you have an endless supply of good quality leads. Again, this should work with as little of your time/input as possible.

Less doing, more living by Ari Meisel

I recently read a book by Ari Meisel called “Less doing, more living” and I highly recommend it. It will only take a few hours to read and you’ll get some very practical tips that you can start implementing today. These things might seem really basic but that is my point – you need to find 100 basic tips and strategies that will make you 1,000% more efficient.

Here are just a few simple examples:

  • I have started using Evernote for almost everything. In fact, the idea for this article was saved in Evernote. If I go to a conference, my notes go into Evernote. If I have a marketing idea, newsletter idea, etc. I completely download all the “noise” that is inside my head into this app.
  • What system do you have to set reminders for yourself? Do you use a to-do list or put remainders in your electronic diary? These are clunky solutions. I now use FollowUp.cc. It is so simple. If a client or business associate emails me and I reply straight away but want to follow them up next week, I simply BCC may31@followup.cc and on May 31 I’ll receive a reminder email. It’s awesome. You no longer have to rely on your memory.
  • Set up a rule in Outlook so that any new email that has the term “Unsubscribe” in it (but doesn’t have the term “FW” or “RE”) is automatically moved into a folder called “optional”. You can read all those newsletters when you are traveling.
  • If you don’t have time to get to the gym download an excellent free app called Sworkit. It’s the best fitness app for exercise at home.

There are other blogs and books that you can read that will help you – this is only one example. Spend a few hours a week educating yourself about what tools you can use to save time.

Don’t know where your time is going?

Simple. Use this free time tracking tool to record what you do during the day. You can install it on your desktop and smartphone. Create a few different categories like admin, client meetings, research, marketing, training, etc. At the end of the week it will tell you where your time is going and more importantly what “wastage” you need to eliminate.

You can settle more than $100 million working 40 or less hours per week

I know because I have done it. It is as simple as making every minute count. Good luck.

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Many borrowers have been trained by the media and their well-meaning friends that the interest rate and fees are the only important things to consider when selecting a mortgages.

However, experienced brokers know that interest rates and fees are only two of many (often) equally important factors. The art of avoiding conversations about interest rates is to help clients discover for themselves what other factors are important to them. Don’t talk about rates. Instead, start asking lots of questions to uncover their needs. It’s all about “asking better questions”. What questions can you ask your prospective clients that will get them thinking, that will uncover needs, that will help them make the right decision? Make a list of them and bring it into every meeting as a reminder.

Once you have uncovered all the prospects needs, you can then start talking about rates and fees in a better context – and this will help them weight up how important they are.

For example, things like property valuation amounts, borrowing capacity, which lender allows you to have an offset against a loan that is in a trusts name and so on… these things might be just as important (or more) as the rate. Think: “if you were in their shoes what would you be thinking about other the rates?’ For example, if the client wants to upgrade their home they should be concerned with how to do it safely and not risk being homeless or stuck with two properties they cannot afford.

Distract them away from rates with your valuable advice.

Don’t answer any “interest rate questions” from prospects until you have a full understanding of their needs. Pt differently, never quote price until you have established value.

Often, it is the small things that you do when dealing with clients that can have the biggest impact. It’s easier to improve 100 times by 1% than 1 thing by 100%. With that in mind, check out Deena Janes’ (Your Client Matters) 2-hour workshops that she is running around the country – click here. Invest 2 hours of your day and if you only learn just one thing, it will be worth it – I’m sure you’ll learn heaps.

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Building good working relationships with clients

Posted by Feb09, 2016 Comments Comments Off
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By Scott Matthews, the founder and Managing Director of Finance Life

I have been a broker for 13 years. In that time I have settled some $500m in loans, worked with thousands of clients and had a great time doing it. I believe the key to being successful is enjoying yourself and what you do. Being a finance broker should be something you are rather than something you do.

I always tell my team “Don’t sell the loan. Build trust with the client, sell yourself. If you have a 0% home loan and they don’t like you, they won’t buy it.” The fact is, if a client is unable to build a personal connection with you and cannot build trust or belief in you, it is unlikely they take the loan you are offering. They will defer on their decision, call another half dozen brokers and pick the person who they like the most – selling the same product.

You do not need to be a slick sales person and stitch the client up on any old loan. You need to be honest, genuine, educated, aware and nice. Dress nicely, dress professionally, smell nice and speak articulately. And a smile always helps too. Offer the client the best loan you have, educate them on why it is in your opinion the best loan, and then have conviction. Stand by your word. Stand by your decision, be proud, be open to criticism from the client, and again be informed. You should always know your products more than your clients. You should know your products more than your competition. Be educated, be aware. Have your finger on the pulse.

The client has come to you seeking advice. They have sought you out. In my case, 99% of the time my clients are referred by an existing client. They have been told to see you by someone they trust. Don’t let your referrer down.

Be personable. Tell stories, have fun, laugh. Remember to smile. But be serious, be factual and try and always be right.

At the end of the day 14,000 brokers and tens of thousands of bankers are seeing clients to do loans each year. You need to exceed expectations if you want to be the best.

I once did a sales course where we were told we should ask our clients at the end of the consultation for the names and numbers of three friends that we could contact to offer our services. It is my opinion that you SHOULD NOT DO THIS. It is awkward and in my opinion it is rude. Focus on doing your job well, deliver on what you promise and your client will speak about you. They will refer friends and family – but only if you look after them, you are nice to do business with and they like you. They will not ever refer you clients if they don’t like you.

Deliver on what you promise. Exceed the customers’ expectations.

When was the last time you were out and the topic of conversation was tax and accounting? Your friend turns to you and says, “Hey, my accountant is really crap. I get a crap tax return each year and I have to teach him about what to claim”. It doesn’t happen, or rarely at best. What does happen is the people with the crap accountants keep quiet. No one wants to boast about a dud! What does happen is your friend says, “Hey, I used this great broker the other day. She was really lovely to deal with, she gave me exactly what she said she would and we were both really happy with her”. People love to boast about what is good. People always love to talk about “their” person, or “why” their person is so great.

Be the person your clients are boasting about – because they are not clients. They are ambassadors.

 

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I believe that your success as a broker depends a lot on picking which are the right prospects to work with and not wasting time on the wrong prospects. The right prospects/clients in my opinion are ones that value what you do, respect your advice and want to build a long term relationship.

Let’s assume that the average broker that reads this blog settles $40 million per year. If the average loan size is say $400k, the broker needs to convert approximately 8-9 clients per month. How many leads does the broker need to do this? If they have a 50% conversation rate, they will need approximately 20 leads per month.

How long does it take to convert a prospect? Let’s assume you spend (on average) 1 hour talking to the prospect prior to meeting them, 2 hours meeting and travel time, another 2-3 hours researching and presenting a solution, 1 hour signing them up, 4 or so hours on processing and following the application through to settlement. Let’s say you spend, on average, 11 hours per converted prospect – so a total of 100 hours per month. There are 160 working hours in each month – so what are you doing with the other 60 hours in the month?

Are you wasting it on the wrong prospects? I believe it should take (on average) no more than 30 minutes to work out if the prospect is the “right” one for you. This is your challenge: stop wasting time on prospects that are unlikely to turn into clients. Successful brokers do not waste time on the wrong prospects.

The “wrong” prospects/clients leave hints. Typically these hints come in the form of small “behaviours” that can be easily ignored or explained away – except that, in my experience, in almost every instance, these behaviours are never present in the “right” clients. Here are a few recent examples I’ve seen:

  • Wanting me to come and visit them at their home after I have explained that we see clients in the office. This shows that they value our service so little that it’s not even worth them getting off the couch. If you agree to the visit, all you do it validate their value assessment.
  • Excessive focus on interest rates – even after you have educated them that it’s not all about rates. If the conversation always leads back to rates, take the hint.
  • Reluctance to commit to the next step or provide information in advance. By the way, this is a good approach if you are unsure of the prospect. Get them to commit to a step before you provide your solution e.g. recently, before looking at restructuring a new prospects loans and providing advice (it was a large portfolio and messy = time consuming), we had them agree to us reviewing the performance of their investment properties to work out which ones to keep and which to sell. This step “tested” them to see if they were serious about valuing and acting upon our advice (and it was the best next step for them anyway). If they hadn’t have agreed then we would have a clear indication that they were not the “right” clients for us.

You should have a system for qualifying prospects. I’ll share mine in my next blog.

By the way, Andrew Krauksts has opened up his Facebook training last week. The MFAA & FBAA have approved 2 hours of CPD for this training and it won’t be available for at least another 6 months. Click here to access this training today at no cost.

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